Some years ago, the people who ran the South Central Bell telephone company in Alabama had an idea for increasing business. They went to Bear Bryant, the legendary football coach at the University of Alabama, a revered figure throughout the state.
They asked him to do a Mother’s Day television commercial. The most important line of his script were the three last words, "Call yo’ mama!" The phone company was sure that the State of Alabama was full of young men, eager to do anything Bear Bryant asked them to do, and as soon as they saw the commercial, they would all run out and start making long-distance calls.
Coach Bryant agreed, but on the day of the shoot, something unexpected happened.
Categories: 5777-2016 HHD Sermons
During the High Holy Days, we are asked to focus on sins we have committed on purpose or by accident. It is during this period that we are to rid ourselves of these transgressions and vow not to repeat the behavior. The Rabbis suggest that there are two ways we can do this:
T’shuvah mei-Yirah seeks for us to make our confessions out of fear in order to minimize punishment. We are very used to this kind of arrangement in our lives. We punish people who are doing wrong, so they will do what is right. If they do what is right, then they are rewarded.
So, here we return once again. Rosh Hashanah — the beginning of the year. What difference does it make that one day falls into a year and a number changes from the previous year? Today, we have seen that arbitrary movement of a “6” changing to a “7”, and here we are in the hundreds gathered to celebrate 5777 together.
Though this is the day of God’s Judgment. God reviews our deeds to perceive whether our sins are not too numerous. And yet, we are to feel joyous under such prosecutorial scrutiny.
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